Designrr

June 2020 – june 2021 (1 year)

Los Angeles, CA / Remote

Contract with Contrast UX Studio

Skillset

product thinking

User Experience Design

User Interface Design 

Design system

Branding

team

Paul Bannister / Founder and CEO

Kamila Michalak / Software Tester

Michal Kustra / Software Developer

Sagi Shrieber / Product Design Director

 

Tools

Figma

FigJam

Miro

Illustrator

After Effects

Slack

OVERVIEW

Designrr is a powerful content repurposing tool that creates ebooks, blog posts, and lead magnets from various different content sources. Designer can also repurpose video and audio content into ebooks and blog posts within a few minutes.
The platform was already established when I joined and had 60,000+ active users. Collaborated with group members on bi – weekly meetings in which we defined project requirements priorities, deadlines, and set out the product goals.
 
Our mission was to solve existing user experience problems and to ideate and develop new features all based on feedback received from existing and prospective users. 

VISUAL IDENTITY AND RE-BRANDING

The first step I took is to initiate re-branding of the visual brand language. The old logo was outdated and there were no guidelines to follow. After extensive research and numerous design explorations I created a complete visual language that transformed and improved the overall product experience. The end result of the rebranding process was a new logo, color scheme, typography, iconography and a grid system and created a new guideline for everyone in the team to implement and follow. 

Design system

The new visual language translated into a new extensive and organized design system that is now implemented and used throughout the platform. The design system includes a new layout grid, responsive menus, buttons, icons and a new design of the editor sidebar.

AUDIObook editor

Creating audiobooks from scratch is a new product feature I designed. I collaborated with my team members to examine the necessities and prioritize them in order to create a simple clear solution to this complex problem. Below is a mockup of the audiobook editor, where the user can select any voice, edit it as they wish and save it as a new voice for their audiobook. 

media manager

The media manager was one of the core product features I designed. Until then Designrr only had the ability to upload photos to a folder shown in a popup format. I created an image section where users can access existing image banks or upload their own images, add them to the design and edit them, all in the left sidebar of the editor. This created a smoother work flow and provided flexibility in using and transforming images. 

Editing images in the new media manager

user offboarding

In order to improve retention it was essential to re-examine the offboarding experience of users. Until now Designrr had a “cancel account” button and a popup message. Users canceled their accounts without us knowing why. The new offboarding is designed in the form of a chat with the owner (Paul) in order to provide a more personal experience. The chat gives the user an opportunity to communicate their reason for canceling the account, while kindly reminding them what they will be missing. A “skip and cancel account” button is always available for users who choose to quit. This solution enables us to track user responses and make better decisions regarding the product.