Born and raised in rural north Israel, then moved to and kept on growing in North Texas. Currently based in Tel Aviv. My unusual design career started at the University of North Texas where I studied Communication Design. Soon after receiving my Bachelor of Fine Arts degree, I landed my first job as a graphic designer at Fossil inc. Upon returning home I kept on working for various known fashion companies, designing brand materials, prints, catalogs, packaging and footwear, touching all aspects of designing and maintaining a brand and its products. But my passion was never concentrated in the fashion field. My all-time goal has been to take an idea, a product or a business and give it life, from the concept stage to the fine-tuning of the visual identity. I currently freelance at designing digital products from start to finish.

And when I am not designing, my intense love of music takes over.